SoSo Cycles?
What kind of name is that???
We’ve been in the motorcycle business since 2008 when a young person that didn’t know any better, decided he was equipped to run a BMW Motorcycle dealership in San Francisco. Since then we’ve experienced many highs and lows but our love for motorcycles remains as strong as ever. Over the years we’ve grown from one, single-line dealership to three dealerships that represent four brands in two states. But let’s back up a bit, because if you’re reading this you may actually be interested in learning a bit more about SoSo Cycles and why we have such a dumb name.
So in 2008, we started selling BMW Motorcycles in SF. Did that for a long stretch and then took on the challenge of selling BMW’s in a second location, Walnut Creek, CA. The Walnut Creek spot was pretty small So we moved the operation to a larger facility in Concord, CA in 2018. Things were going well in California when in 2019 a new opportunity popped up in Tacoma, Washington. Washington was a LITTLE outside our wheelhouse but we figured ‘how different can it be?’
Thankfully, when we took over South Sound Motorcycles in the fall of 2019, we inherited an amazing crew of knowledgeable, passionate motorcyclists that know how to keep things running right. Even when COVID blew up in the spring of 2020, our team in Tacoma hunkered down, masked up and kept crushing it. But as the months of the pandemic wore on and we wondered why everything continued to kinda suck; a deep desire to flip the harsh reality of 2020 on its head set in. So we made up SoSo Cycles… See? If you turn ‘2020’ upside down it looks like ‘5050’. And ‘5050’, as anyone who remembers the thrilling days of ‘pager code’ knows that ‘5050’ can be read as SoSo. So that’s amazing and confirms that we’re getting older but are still just as corny as ever. NICE!
Oh and it’s also probably worth mentioning that that when we acquired ‘South Sound Motorcycles’, The Boss just couldn’t deal with such a long name. Because ya’ know he’s kinda lazy, So he thought shortening ‘South Sound Motorcycles’ to ‘SoSo Cycles’ would save him a lot of time when firing off internal emails. In 2025, we made the decision to further simplify matters and save everyone the hassle of writing ‘southsoundmotorcycle.com’ by transitioning our website to ‘sosotacoma.com’. It’s So much shorter and faster to type that we just love it!
All the silly name stuff aside, motorcycles are supposed to be fun and we’re here to help riders maximize the fun! If you’re considering a motorcycle for the first time or are looking to add another chapter to a lifetime on two wheels, we’re here for you. We’re not the fastest, we’re not the baddest, we’re not the biggest or the fanciest. And we like it like that.
We are SoSo Cycles… And we suck less…
While great effort is made to ensure the accuracy of the information on this site, errors can occur. Please verify all pricing and installed equipment information with a customer service representative. This is easily done by calling us or visiting us at the dealership.
We improve our products and advertising by using Microsoft Clarity to see how you use our website. By using our site, you agree that we and Microsoft can collect and use this data. Our privacy statement has more details.
Save your favorite vehicles for later viewing on your desktop or mobile devices.
Keep track of all the vehicles you've viewed for a better car shopping experience.
Narrow your search by comparing your favorite vehicles.
